Looking to Engage an Audience? Tell a Story…using Levers

Daniel Goleman shares some insight on storytelling using different levers depending on your audience.  For those of in the communications and litigation worlds, the use of the redescription lever is the most notable and something that we should implement everyday, whether we are talking with our clients, jurors, judges or bosses.  While implementing this lever, be wary of what Goleman calls resistances, as I have clients spend countless hours developing presentations, only to fall flat on delivery, because they didn’t wholly consider their audience’s needs.

Enjoy!

Levers of storytelling

One of the ways in which innovative stories seem crucial is when a business is changing direction. Or when you need to mobilize people when things go wrong. Or when you need to reinvigorate a team due to low morale. Which begs the question: What are the kinds of levers that a leader can use to create an effective storytelling strategy to move people in the right direction?

First, it depends on who you are dealing with…

More here:

http://www.linkedin.com/today/post/article/20121206172801-117825785-strategic-storytelling?trk=eml-mktg-condig-118-p1
By:

Daniel Goleman

Co-Director of Consortium for Research on Emotional Intelligence in Organizations

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