At ATS (Art of Trial Sciences) we typically address ways in which you can become a better communicator, but today, with the insight from a fellow colleague, we’re going to take a look at the receivers of your communication strategy.
Dr. Ken Broda-Bahm takes a look at a critical aspect of your presentation: your audience’s leader.
Who leads and who follows? That question can be critical to understanding and adapting to your jury. The individual who sets the agenda, guides the discussion, and leads uncommitted or wavering jurors to a conclusion is obviously worth a closer look than those who take their cues from others. A failure to know and to thoroughly learn about that future leader can have big consequences for your case. Samsung learned that recently when following Apple’s historic $1 billion patent verdict against the company, Judge Koh denied Samsung’s motion for a mistrial based on the supposed improper influence exerted by the jury’s foreperson….
By Dr. Ken Broda-Bahm