How is it that people can be convinced to say “yes” to something even if they may not be interested in the idea on its merits? In other words, why are we such suckers? Why do we end up saying “yes” to salespeople selling us products we don’t want all the time?
In the video below, Cialdini explains why we are so susceptible.
http://bigthink.com/robertcialdini (click the social psychology link)