The power of storytelling has been recognized for millennia. From Aesop to Hans Christian Andersen to Steven Spielberg, great storytellers are celebrated by our society, almost as much as the people that they glorify in their tales. We tell our kids stories, businesses are encouraged to share stories to build culture, and we all admire that person who can captivate a group of friends with a fascinating tale, true or invented.
The reason we appreciate these great storytellers is hard-wired in the human brain. Storytelling predates written language, of course. It is how our ancient ancestors communicated what to fear, what to value and whom to love. Studies reveal that whether we are told a story or not, our brains will naturally try to build a story around a set of facts. In other words, if a trial lawyer fails to build a story, judges and jurors will build one anyway. It’s how we make sense of a set of complicated facts. It’s how we impose order upon chaos. It’s how we resolve tension and conflict.
Read more here: