10 Key Things to Know About Social Media and Jury Consulting

jury consulting social media facebook twitter blog

As the jury pool progressively ages and more and more jurors hail from the Facebook generation, it has become utterly crucial for litigators to consider social media in the processes of jury selection, jury consulting and persuasion. The statistics of Facebook’s prevalence alone are astonishing.

  • Facebook has more than one billion members worldwide
  • The average person spends about 12 hours/month on it
  • The average person has 229 friends, but for the 18-34 set, the average is 318
  • The average person creates three pieces of new content every day
  • Fifty percent of all users log in every day
  • Fifteen percent of all users update their own status every day
  • One billion pieces of content are shared every day
  • About one-third of the U.S. population is on Facebook
  • Ninety-eight percent of 18-24 year olds use social media
  • The fastest growing demographic of Facebook users is age 35 and older

As we view social media, we must remember that research has shown that – perhaps surprisingly — most people present their real self, rather than their idealized self, on social media profiles. In court, in contrast, jurors may intentionally put their best or worst foot forward, depending on their agenda.  Thus, social media offers a wealth of data about prospective jurors not evident in court.

by Laurie R. Kuslansky, Ph.D.

Read more here:

http://www.a2lc.com/blog/bid/63880/10-key-things-to-know-about-social-media-and-jury-consulting?source=Blog_Email_%5B10%20Key%20Things%20to%20Kno%5D

Does the Pitch of Your Voice Impact Audience Perception?

By: Kacy Miller

Imagine you’re sitting in a jury box, and the trial attorney sounds just like Morgan Freeman. Or James Earl Jones.  Or Matthew McConaughey.  Or even Kathleen Turner or Judi Dench.

Then imagine that we can clone that attorney and make a “twin” who is 100% identical in look, style, demeanor, presentation, diction– everything but for the pitch of voice. One is a baritone and the other, a tenor.

Who do you think the audience would deem more trustworthy?  More competent?  As the better leader?

Read more here:

http://courtroomlogic.com/2013/03/15/pitch-and-perception/?utm_source=rss&utm_medium=rss&utm_campaign=pitch-and-perception

20 Great Courtroom Storytelling Articles from Trial Experts

by Ken Lopez
Founder & CEO
A2L Consulting

The power of storytelling has been recognized for millennia. From Aesop to Hans Christian Andersen to Steven Spielberg, great storytellers are celebrated by our society, almost as much as the people that they glorify in their tales. We tell our kids stories, businesses are encouraged to share stories to build culture, and we all admire that person who can captivate a group of friends with a fascinating tale, true or invented.

The reason we appreciate these great storytellers is hard-wired in the human brain. Storytelling predates written language, of course. It is how our ancient ancestors communicated what to fear, what to value and whom to love. Studies reveal that whether we are told a story or not, our brains will naturally try to build a story around a set of facts. In other words, if a trial lawyer fails to build a story, judges and jurors will build one anyway. It’s how we make sense of a set of complicated facts. It’s how we impose order upon chaos. It’s how we resolve tension and conflict.

Read more here:

http://www.a2lc.com/blog/bid/63423/20-Great-Courtroom-Storytelling-Articles-from-Trial-Experts?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+a2lc+%28The+Litigation+Consulting+Report+from+A2L+Consulting%29

Use Metaphors to Touch Your Fact Finders

By Dr. Ken Broda-Bahm:

As much as we celebrate thought and cognition, we still tend to experience the world in a tactile fashion, through our bodies. And as much as we celebrate innovation and originality, we still tend to understand the new in terms of what is already familiar. Putting the two together, a team composed of specialists in neurology, psychology, and rehabilitative medicine at Emory University have recently looked at the curious ability of some metaphoric language to be processed not just in the speech regions in the brain, but in those associated with bodily action as well. In particular, they looked at the ability of tactile metaphors — those that invoke the experience of touch — to activate the regions of the brain that are involved in the sensory experiences of touch. It appears that discussing a “smooth” landing, a “rough” experience, or a “pointed” comment doesn’t just lead the brain to consider the ideas suggested in that language, but leads the gray matter to process the touch-based experiences as well.

Read more here:

http://www.persuasivelitigator.com/2013/03/use-metaphors-to-touch-your-fact-finders.html

Five Tips for Becoming A More Persuasive Speaker.

By: Kacy Miller

In a perfect world, we’d all have innate communication skills that would magically transform any audience into a group of attentive, interested and engaged listeners. Unfortunately–as we know all too well– we don’t live in a perfect world and all too often, audiences flip the ignore switch.

Whether you’re a natural speaking in front of an audience, or a works-in-progress, each and every one of us has one persuasive tool available 24/7: our voice. And the bonus? It’s free!

When it comes to using our voice as a persuasive tool, variety is the key. Acting coaches and communications experts teach a number of strategies for integrating vocal variety into communications. Here are a few suggestions:

Read more here:

http://courtroomlogic.com/2013/03/24/becoming-a-more-persuasive-speaker/?utm_source=rss&utm_medium=rss&utm_campaign=becoming-a-more-persuasive-speaker