Portray Your Client As a Hero in 17 Easy Storytelling Steps

Much has been written about the hero’s journey as Joseph Campbell described it in his seminal work, The Hero with a Thousand Faces. In this 1949 book, Campbell asserts that storytellers worldwide, in their best stories, have for centuries used a story structure that he calls the monomyth. From Beowulf to Ulysses to Luke Skywalker, the pattern is seen over the ages.

Leadership speakers, filmmakers, theologians and literary authorities use the 17 steps described by Campbell to tell stories that have multi-generational staying power. I had the pleasure of attending a TEDx event last month whose theme was the hero’s journey.

…humans are moved by stories at a primal level. Tapping into this human need for drama by using storytelling in the courtroom is an easy (but not simple) method of persuading your judge or jury.

Keep reading here:


by Ken Lopez
A2L Consulting

heros journey client storytelling trial litigation lawyer


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