Beware of the Anti-Theme in Your Case

By Dr. Ken Broda-Bahm: We’ve written frequently on themes: those little nuggets of language and meaning that distill a case to its persuasive essence. As consultants, we create themes even more frequently, trying to find the right message to leverage a case’s greatest strengths while minimizing or reframing its most important weaknesses. By definition, a … Continue reading Beware of the Anti-Theme in Your Case