by: Bethany Auck
There is no more greatly undervalued place on a presentation slide than the title field. Too often, title fields are filled with vague descriptors, packed with unnecessary verbage, or, worse, skipped all together (e.g. the Zimmerman trial prosecution slides). Slide titles have great real estate and should be put to use. Here are five rules of thumb for powerful slide titles.
1. Don’t Label
Labeling a slide with a vague descriptor may be the most common titling fail. Titles like “Revenue Chart,” and “Conclusion” are all too common and sometimes appear on several slides in a row. Nothing could be more useless for the audience.
A title is not a label; it is a headline. What specific information is this slide sharing? If multiple slides in the deck have the same headline, there are likely too many slides.
Even specific titles, while a vast improvement, fall short of their full potential. A title like “2014 Revenue Goals” is specific to its content, but falls short of driving home the argument of the slide. “2014: Increasing Revenue Via Product A” further clarifies the inherent argument of the data. Not only should a slide headline be specific to its exact content, but it should argue your point and lay bare a specific takeaway message. It should answer the question, What does this slide want to prove? What should the audience
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