Don’t Overlook This Simple Yet Effective Point in Your Presentation

by: Bethany Auck

Strong_Slide_Titles_Slide_Design

There is no more greatly undervalued place on a presentation slide than the title field. Too often, title fields are filled with vague descriptors, packed with unnecessary verbage, or, worse, skipped all together (e.g. the Zimmerman trial prosecution slides). Slide titles have great real estate and should be put to use. Here are five rules of thumb for powerful slide titles.

1. Don’t Label

Labeling a slide with a vague descriptor may be the most common titling fail. Titles like “Revenue Chart,” and “Conclusion” are all too common and sometimes appear on several slides in a row. Nothing could be more useless for the audience.

A title is not a label; it is a headline. What specific information is this slide sharing? If multiple slides in the deck have the same headline, there are likely too many slides.

2. Argue

Even specific titles, while a vast improvement, fall short of their full potential. A title like “2014 Revenue Goals” is specific to its content, but falls short of driving home the argument of the slide. “2014: Increasing Revenue Via Product A” further clarifies the inherent argument of the data. Not only should a slide headline be specific to its exact content, but it should argue your point and lay bare a specific takeaway message. It should answer the question, What does this slide want to prove? What should the audience

Read more here:

http://visualsugar.wordpress.com/2013/07/31/slide-design-5-tips-for-hardworking-titles/?goback=.nmp_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1.gmp_3809594.gde_3809594_member_262383245

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s