Will Being Folksy and Low-Tech Help You Win a Case?

by Ken Lopez
Founder/CEO
A2L Consulting

low tech trial technology slick folksy

“I generally delegate the preparation of litigation graphics, and I tend to keep things pretty low-tech anyway.”

To be fair, this is the way cases have been tried for a very long time, and the partner had had a great deal of success with this approach. So, what’s wrong?

What’s wrong is that jurors’ expectations have changed enormously in just the last few years. Jurors expect a trial presentation to be polished and more like the nightly news than like a corporate PowerPoint. They expect a trial lawyer to be polished and well-practiced, more like Brian Williams than a dull CLE presenter. This rural Arkansas jury said it better than I ever could when they responded to a question about the use of trial technology by saying, “Today is technology. That’s what it’s all about.”

Read more here:

http://www.a2lc.com/blog/bid/67259/will-being-folksy-and-low-tech-help-you-win-a-case?source=Blog_Email_%5BWill%20Being%20Folksy%20an%5D

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