by Ken Lopez
Founder/CEO
A2L Consulting
“I generally delegate the preparation of litigation graphics, and I tend to keep things pretty low-tech anyway.”
To be fair, this is the way cases have been tried for a very long time, and the partner had had a great deal of success with this approach. So, what’s wrong?
What’s wrong is that jurors’ expectations have changed enormously in just the last few years. Jurors expect a trial presentation to be polished and more like the nightly news than like a corporate PowerPoint. They expect a trial lawyer to be polished and well-practiced, more like Brian Williams than a dull CLE presenter. This rural Arkansas jury said it better than I ever could when they responded to a question about the use of trial technology by saying, “Today is technology. That’s what it’s all about.”
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