by Laurie R. Kuslansky, Ph.D.
Expert Jury Consultant
If you are a trial lawyer, would you prefer to know which jurors are going to reject your case after the trial or before?
Why retain a jury consultant before you are ready to pick a jury? Because you have no control over who shows up and only a limited number of strikes during the jury selection process. Besides, certain types of jurors are never going to vote your way, no matter what you do. When they reject you, they will do so vehemently (and, if possible, punitively), and they may even take other jurors along for the ride. The only good jury is one that agrees with you, but to know which jurors are on your side requires waiting until the trial is over. Or does it?
You can reliably discover what types of jurors accept or reject your case (through jury profiling) and why they do so..
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