Good visual presentations enhance juror attention, cognition and retention in the courtroom. By providing comparisons and reference points familiar to the juror, demonstratives can help communicate difficult concepts and data. Understanding of spatial information (e.g., positions, sizes and movement) particularly benefits from graphical representation.
In today’s blog post, we’ll explore a diagram from NASA’s Apollo 11 Lunar Landing program and then discuss takeaway lessons for litigators planning trial graphics.
“That’s one small step for man, one giant leap for mankind,” said Neil Armstrong as he became the first human to walk on the earth’s moon.
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