Persuasive Presenting: Death To Red Herrings

by: Bethany Auck

Presentation design: Avoid ClichésI once sat in court for a Big Oil client and watched with a mix of bemusement and horror as the plaintiff’s attorney put up an illustration of an anthropomorphized fat cat in a suit struggling to hold shut the door of a closet bursting with skeletons.

We can all see what my confused adversaries were going for: Big Oil is a bunch of fat cats with skeleton-filled closets. Don’t trust them!

A fair argument when it comes to Big Business of all sorts, but the miscalculation is this: Clichés are so overused that they bore our brains. This, likely expensive, piece of design was a throw-away for the jury.

Read more here:

http://visualsugar.wordpress.com/2013/05/15/persuasive-presenting-death-to-red-herrings/?goback=.gmp_126991.gde_126991_member_241264680

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