Best Article I’ve Read This Week: Good-Looking Graphic Design ≠ Good-Working Visual Persuasion

by Ken Lopez goldfish visual persuasion

All of a sudden, presenters are waking up to an unfamiliar world. Audiences are demanding more than pretty pictures from their presenters. Now, instead of thinking a presentation is good because it foregos bullet points and instead uses stock photos like the ubiquitous jumping goldfish, audiences are demanding higher quality visuals and more efficiently delivered content. **** No longer are audiences satisfied by the mere conveyance of information, no matter how attractively it is presented. They are demanding more from presenters in two key areas. First, audiences are demanding high-quality, not just pretty, visuals… Read more here: 

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