Best Article I’ve Read This Week: The Psychology of Color in Marketing and Branding

By: Gregory CiottiThe Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

Misconceptions around the Psychology of Color

Why does color psychology invoke so much conversation … but is backed with so little factual data?

As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So the idea that colors….

Read more here: http://www.entrepreneur.com/article/233843?newsletter=true

 

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2 thoughts on “Best Article I’ve Read This Week: The Psychology of Color in Marketing and Branding

  1. I’m no longer certain the place you’re getting your information, however great topic.
    I must spend some time learning more or understanding more.
    Thanks for excellent info I was on the lookout for this info for my mission.

    • No problem, Juana. I’m an avid reader and learner, so I’m constantly scouring the internet for valuable content and always give the reader the main source.

      Glad you enjoyed it, best of luck and let me know if there is anything I can to do help with your mission.

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