By: Nancy Duarte
This past Saturday, UN Women Goodwill Ambassador Emma Watson—best known for her role as Hermione Granger in the Harry Potter films—delivered an impassioned introduction to the HeForShe campaign at the UN Headquarters in New York. Since then, Watson’s speech has received heavy circulation on social media and been hailed by the press as “powerful,” “game-changing.”
I couldn’t agree more. Watching Watson use her star power as a vehicle to promote global gender equality reminded me that each of has an opportunity and responsibility to stand up for the causes we believe in, whatever those may be. By following a few basic communication guidelines, Watson showed us how to do it effectively.
She knew her audience. Watson made clear from the very beginning that her speech was intended for the men and boys who could become advocates for change. She appealed not just to their sense of right and wrong, but also to the impacts of gender inequality on men’s lives as they suffer the consequences of “being imprisoned by gender stereotypes.” She explicitly invited them to “step forward” and become part of the solution.
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“Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved.”
I really like some things about LinkedIn. It has always tended towards the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement.
So, when it comes to LinkedIn – here are 5 tips to get more
1) Your Profile
2) Give to Get
3) Show What You’ve Got
4) Lead a Group
5) Repurpose Content
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by Ryan Flax, Esq.
Managing Director, Litigation Consulting
Storytelling, in fact, serves the biological function of encouraging pro-social behavior. Effective stories reinforce the concepts that if we are honest and play by the right rules, we reap the rewards of the protagonist, and that if we break the rules, we earn the punishment accorded the bad guy. Stories are evolutionary innovations: They help humans remember socially important things and use that information in their lives.
To impact an audience such as a jury, a story must do three things: (1) emotionally transport the audience by moving them and having them get “lost” in it; (2) include characters facing problems and trying to overcome them, but not engaging in mere meaningless problem solving; and (3) communicate some message or moral, meaning some set of values or ideas. Otherwise, the story will seem “empty” and not important enough to pay attention to.
There are several guidelines to help you turn your evidence into a story worth telling. The essential elements you need to provide are:
- Theme(s) of your case
- Compelling characters (good/bad)
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