Are You Ignoring This Simple Tactic in Your Presentations?

Color plays a vital role in the world around us, yet sometimes we forget about it when creating our presentations.  This article addresses a simple, yet effective way to create messages your audience will remember.

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Want to Make an Impression at Trial? Try this…

by Douglas Keene

red sneakersAll those dress for success formulas apparently forgot something important. Nonconformity can be a good thing when thoughtfully applied. However, if observers think you are unaware that your behavior or attire is not conforming–then you’re just a weirdo. Harvard researchers call this the “red sneakers effect” and here’s how it works.

Many of us think that there is a social cost to dressing differently or not following established norms. We might predict nonconformity would lead to social rejection, for example. On the contrary, in this research (which included 5 laboratory and field experiments), observers (from very different walks of life) saw the nonconformist more positively.

Read the full article here:

http://keenetrial.com/blog/2014/02/03/simple-jury-persuasion-the-red-sneakers-effect/?utm_source=rss&utm_medium=rss&utm_campaign=simple-jury-persuasion-the-red-sneakers-effect

Prepping a Witness or Delivering a Presentation? Then You Need to Read This…

Avoid Verbal Tee Ups

By Dr. Ken Broda-Bahm:

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For my first line of this blog post, I want to say something. I have to say, honestly, it is going to be important. But I don’t want you to take it the wrong way. So, here it is: When communicating, don’t tee up your statement, just say it. That’s it. So, you might wonder, why the buildup? Why all the prefatory remarks about what I’m going to say?….

These common lead in statements are called “tee ups,”…

I’m Just Saying, Here Are Some Tee Ups to Be Careful Of

Trial attorneys should aim for direct communication that doesn’t hedge or distance. Generally, litigators are more practiced at the art of direct and persuasive communication. Witnesses, however, can have a harder time. In the unfamiliar setting of the courtroom, they can fall back on habits of speech that make them seem too guarded or dishonest.

Read the full article here:

http://www.persuasivelitigator.com/2014/01/avoid-verbal-tee-ups.html