Best Article I’ve Read This Week: The Psychology of Color in Marketing and Branding

By: Gregory CiottiThe Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing.

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.

Misconceptions around the Psychology of Color

Why does color psychology invoke so much conversation … but is backed with so little factual data?

As research shows, it’s likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So the idea that colors….

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Best Article I’ve Read This Week: Good-Looking Graphic Design ≠ Good-Working Visual Persuasion

by Ken Lopez goldfish visual persuasion

All of a sudden, presenters are waking up to an unfamiliar world. Audiences are demanding more than pretty pictures from their presenters. Now, instead of thinking a presentation is good because it foregos bullet points and instead uses stock photos like the ubiquitous jumping goldfish, audiences are demanding higher quality visuals and more efficiently delivered content. **** No longer are audiences satisfied by the mere conveyance of information, no matter how attractively it is presented. They are demanding more from presenters in two key areas. First, audiences are demanding high-quality, not just pretty, visuals… Read more here: