Best Article I’ve Read This Week: Match the Right Communication Type to the Occasion

Karen Lachtanski
Contributor
PR Director at My.com

Picking the right communication tool requires considering the task at hand, the recipient, a message’s urgency and how important it is to eliminate a possible misunderstanding. Comedians Key & Peele perfectly illustrated the potential for miscommunication in a video about texting.

An exchange might begin as an email conversation, transition to a messaging app and end up as a phone call. Is that a bad thing? Not necessarily. Consider the following communication options and the benefits and pitfalls of each:

Phone calls.

A phone call is great when a businessperson needs to reach someone right away. But it’s an interruption and one that often occurs without knowledge of what a recipient is doing. Is that person having dinner,  watching a movie or reading a bedtime story to a child?

Consider where someone is before dialing and whether the message is urgent or the conversation could be scheduled so the other party is prepared to take the call. Since there are other, less intrusive options available, phone calls should be used sparingly.

Read the full article here:

http://www.entrepreneur.com/article/238579?newsletter=true&et_cid=51269&et_rid=23512865

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